The European GI community gathered in Brussels on 25 and 26 June for a major conference that brought together more than 200 stakeholders – producers, European and national policymakers, regional authorities and researchers – from across the EU. Organised by oriGIn EU, EFOW, and AREPO, in the framework of the GI SMART project, Â the event provided a platform for vibrant discussions on the current state and future prospects of Geographical Indications (GIs) in the EU.
The conference was opened by EU Agriculture and Food Commissioner Christophe Hansen who underlined: “For 30 years, the GIs have been a proven system, granting recognition to the most emblematic and prestigious products that represent the true taste of Europe. These quality labels open up a wealth of opportunities, offering a competitive edge to producers and rural areas while enhancing the economy. This conference is a unique opportunity to share innovative ideas and build partnerships, aiming to drive us collectively into a stronger and better future for the GIs for the next 30 years. By promoting awareness and expanding international markets, we can ensure that GIs remain a true EU success story and a source of pride and protection for generations to come.”
The discussion emphasised the extraordinary diversity of GI products, reflecting the vitality and strong engagement of the GI sector across Europe. Participants raised several key concerns: uneven GI uptake across regions due to gaps in resources and capacity; regulatory and legal uncertainties, particularly regarding the scope and enforcement of GI protection in the EU; high costs associated with protection in third countries and online; and insufficient consumer awareness.
